From +AI to AI+
This is your playbook for moving beyond experimentation to execution. We will explore how to rebuild core processes around AI, transforming it from a tool into a core driver of sustainable business value and competitive advantage.
The Strategic Shift: Your Competitive Moat
The fundamental shift is from being a user of generic AI to a creator of unique value. Your proprietary data is the "secret sauce" that builds a defensible competitive advantage no one can replicate.
The AI User
Leverages public tools (e.g., ChatGPT) for generic tasks.
- Offers no sustainable competitive advantage.
- Relies on public data available to all competitors.
- Provides short-term productivity boosts.
The AI Value Creator
Builds unique intelligence by steering AI with proprietary data.
- Creates a defensible, long-term competitive moat.
- Harnesses decades of unique your corporate data.
- Enables new revenue streams by selling answers, not data.
The AI Value Creation Journey
This journey maps your path from foundational efficiencies to becoming an exponential, AI-driven organization. Explore the tangible use cases at each stage relevant to your business units.
Focus on daily drivers and automation to solve immediate frictions with high-frequency, low-risk tasks.
Accelerated Risk Review
Legal, Preconstruction
Perform initial review of RFPs, contracts, and zoning laws over 80% faster, flagging non-standard clauses for expert attention.
Deep Market Research
Strategy, Investment
Analyze thousands of data sources to produce comprehensive market analysis, compressing a 30-day process into a week or less.
The ROI Dashboard
AI initiatives deliver measurable returns across the board. Select an impact area to visualize the quantifiable benefits, from significant cost reductions to new revenue growth.
Your Actionable Roadmap
This is a tangible, customized action plan to translate today's concepts into a forward-looking strategy for your business, moving from immediate drivers to new business models.
Stage 1: Integrating
Daily Drivers & Automation
Key Departments: Legal, Preconstruction, Project Management, Design
Example Initiatives: AI-assisted contract review, automated market analysis reports, generative design for initial concepts.
KPIs: Time-to-review, report generation speed, number of design options explored.
Stage 2: Transformational
Revenue & Investment
Key Departments: Finance, Investment, Marketing & Leasing
Example Initiatives: AI-driven site selection, dynamic pricing models, automated lead qualification.
KPIs: Site analysis time, rental yield increase, lead conversion rate.
Stage 3: Exponential
New Business Models
Key Departments: Strategy, Data & Analytics
Example Initiatives: Develop and pilot an "intelligence-as-a-product" offering based on proprietary market data.
KPIs: New revenue stream ($), partner engagement.